Conor McGregor has clearly been putting in the work for his title shot at UFC 229. Facing the undefeated 155-pound king Khabib Nurmagomedov on October 6, ‘The Notorious’ will need to be on point again…
Reigning lightweight champion Khabib Nurmagomedov extended his perfect record to 26-0 while capturing the title at UFC 223. The first ever Russian-born UFC champion is an absolute animal inside the octagon.
Just days before the UFC 223 event went down, Conor McGregor essentially sealed his contract by attacking a bus carrying Khabib and other fighters at the Barclays Centre in New York.
The attack was in retaliation for ‘The Eagle’ confronting McGregor’s teammate Artem Lobov. That crazy scene in NYC has been the focal point of the UFC’s promotion of Khabib vs. McGregor so far.
Conor McGregor Training Video Below
Having sat out of MMA action since November 2016, all eyes are on Conor McGregor’s preparation for UFC 229. Problem is, we’ve only seen a few images here and there, and not much promotion of any kind.
If you’ve been following the news, you’ll know that McGregor’s absence has frustrated the UFC. The Irishman, though, does possess a massive amount of drawing power through social media.
Just check out his latest video, McGregor dropping sparring partners left and right, which has got 4 million views in less than 10 hours:
Conor McGregor Training Video For UFC 229 Goes Insanely Viral
What is promotion? Essentially, something that will get people buying your product. Does it really matter that it’s not got cut-up Joe Rogan slogans about McGregor and countless special effects swamping the footage?
Many pundits are claiming UFC 229 will be the biggest pay-per-view draw in UFC history. Of course, there will be fight week press conferences, weigh-ins and likely more surprises to come.
Do McGregor and Khabib really need to do endless video interviews trashing each other to sell the fight? Maybe what we are witnessing is the future of promoting fights?